Cristian Pellegrini

Director of Initiation & Development

Cristian joined LISI in 2004 with over 20 years of experience in information systems, including software development specializing in the insurance industry. Before joining LISI, he was the Chief Technology Officer at another General Agency. A valuable member of LISI’s Management team, Cristian is responsible for all Software Development initiatives and projects for LISI and CoPower. He prides himself with being an outstanding troubleshooter, an excellent communicator and a highly capable hands-on person. His passion for computer technology and proven expertise in his field has given him a tremendous ability to develop effective, user-friendly systems to meet business needs and improve processes.
Debra DuRoff

Director of Operations

As LISI’s Director of Operations Debra DuRoff, MPA, FACHE is an accomplished healthcare industry professional with expertise in business development and strategic planning. Her strengths include service line/product line development and management, managed care contract negotiations/network development, physician relations, compliance, sales, finance and reimbursement. She has in-depth knowledge of regulatory requirements including Title 22 of the California Code of Regulations for community care facilities, the Joint Commission on Accreditation of Healthcare Organizations, and the Knox-Keene Health Care Service Plan Act.

Debra has led prominent acute-care hospitals, managed care companies and medical groups. She was Vice President of Business Development at St. Vincent Medical Center in Los Angeles as well as at Dignity Health Glendale Memorial Hospital and Health Center. She previously held management positions in Hospital Leadership, Managed Care and Healthcare Sales Management. While at VHA, a company that provides supply chain management and services for not-for-profit hospitals and non-acute care facilities and supports the formation of regional member networks, she received the “Exceeding Excellence Award” for demonstrating outstanding performance, leadership, teamwork, customer satisfaction, initiative and the ability to work effectively with diversity.

Debra has a B.A. in Political Science, with an emphasis in Public Administration and International Relations from UC Santa Barbara. She has a Master of Public Administration with an emphasis in Health Service Administration from USC. She is board certified in healthcare management as a Fellow of the American College of Healthcare Executives.

Denise Colon

Director of Carrier and Sales Relations

Denise has over two decades of experience in the insurance industry spent working exclusively with the General Agency side of the business. Joining LISI in 2001, Denise brings a vast background and incredible knowledge to LISI having worked in almost every GA department including reception, quoting, underwriting and broker sales.

As Director of Sales Support, Denise is charged with overseeing the operations for all six LISI locations and managing the functions of all Broker Sales Representatives, Underwriters, Small Group and Large Group Quoting as well as Supplies and Receptionists.

She is passionate about supporting and serving brokers and her philosophy of creating true partnerships within the broker community have enabled LISI’s brokers to achieve ever greater levels of success.

Jeff Grocky

Director of Marketing

Jeff Grocky is Marketing Director for LISI. He has a history of bringing technology and creativity together to lead highly successful marketing campaigns and data-driven strategies. He excels at keeping companies on brand and bringing their stories to life in an authentic way that resonates with targeted audiences. He builds robust inbound marketing programs that turbocharge the sales pipeline. Jeff is skilled at SEO, Ecommerce/Online Sales Optimization, Digital Advertising, Web Analytics, Social Media marketing, iOS Development, Web Development, Graphic Design, and Customer Relationship Management (CRM).

Previously, Jeff was the Marketing Director for Input 1 in Woodland Hills, CA, a leading provider of P&C billing & payments software and services. Using his business acumen, Jeff worked with investment banking firm, The Sage Group, in preparing several companies for sale. Jeff brings his entrepreneurial spirit as cofounder of Switch (, a fine jewelry subscription service and founder of, a non-profit micro-donation app. He is a graduate of Michigan State University. He has been active with The Bay Foundation. Jeff lives with his wife in Santa Monica and has a passion for golf, travel and the great outdoors.

Jose Solera

Chief Information Officer

Jose Solera, PMP, MBA (Cornell University) and a United States Military Academy (West Point) graduate, has over 25 years of experience in high technology companies. He has led and managed projects and programs of all sizes in IT, security, and marketing. Previously with Railinc in Cary, NC as the Director of Software Engineering for IT Commercial and Central Services, Jose is now the CIO for LISI. Prior to Railinc he worked for Symantec, Intel, and Accenture. At Railinc he led many large multi-year programs including MDM and mainframe migration, the management and support of critical systems and enterprise services, disaster recovery (DR), user experience (UX), and Agile. Other major programs Mr. Solera has led include the Year 2000 program for all Intel, the Intel Inside® Program system development, and a SaaS (Software as a Service) initiative at Symantec in support of a new set of products. Mr. Solera teaches and coaches on leadership and project management at two major universities and PMI chapters.
Ken Doyle

Senior Vice President of Sales

As the Senior Vice President of Sales at LISI, Ken Doyle oversees statewide sales. With over three decades of experience in sales and marketing, Ken began his career in the early 1980s at Blue Cross of California in Operations. He was regional Sales Manager for 12 years as well as manager of Broker Services. He also assumed other leadership roles during his tenure at Blue Cross of California. In 1996, Ken joined WellPoint Health Networks where he was responsible for brand management, event marketing and marketing programs nationwide. In 2004, he transitioned into the general agency segment. He joined LISI in 2011. He is past President of LAAHU and past Region VIII NAHU Membership Chair. He has also been a Chairman of the Board for the Conejo Valley Chamber of Commerce and Foun¬dation, as well as a member of Westlake Rotary. Ken and his wife Christal reside in Thousand Oaks, California.
Kevin Timone

Senior Vice President of Sales

Kevin Timone was the Chief Sales Officer of Orange, California-based CHOICE Administrators, the nation’s leader in developing and administering group employee-choice health insurance exchanges. His responsibilities included all new sales, retention and group underwriting for America’s longest-standing small group private exchange, CaliforniaChoice, as well as Choice Builder, One of the nation’s first ancillary benefits exchange. Timone is active in state and national trade organizations, and he generously donates time and funds in support of local and national charities. Kevin serves as board President of nonprofit Providence Speech and Hearing. He and his wife Alyssa, and daughters Madison and Taylor reside in Granite Bay and are active participants in the community. They spend their weekends enjoying the outdoors and watching the girls play sports!
Kim Josephs

Director of Training

As LISI’s director of Training, Kim Josephs has over 15 years of experience building and transforming customer support and operations teams. She sets a high bar of excellence and brings creative ideas to enhance the customer experience. Previously, she was with Data Fusion Technologies as Vice President, Professional Services & Customer Support where she rebuilt client trust and loyalty. As CRM and Marketing Consultant for Social Savvy LLC, she developed data-driven sales enablement and marketing plans. For Sage Software, she held several positions from Director of Community Development to Trainer. Kim has a B.A. in Business Administration and Management from the University of Phoenix in Fullerton, CA. Outside of work, Kim enjoys spending time with her family in Orange County, CA.
Mona Mehta

Director of Product & Portfolio Management

Mona joined LISI in 1987 and was instrumental in shaping several departments as the company grew. Because of her proactive involvement, she has cultivated a unique understanding of the granular functions, needs and requirements of numerous areas of the business. With over two decades of experience in quoting, marketing, underwriting, IT and broker support, she has evolved into an innovative leader with a passion for delivering the best in quality services and solutions. Mona has also held the positions of Director of IT and Operations Manager at LISI as well as Director of Operations at CoPower. Her background in both technology and process management are certain to help LISI continue to lead the way with product and portfolio management.
Peter Diaz

Director of Program/Sales Management

Peter brings over two decades experience in marketing, product development and new business development to LISI. As the Director of Program and Sales Management, he is responsible for identifying and developing new products and services for LISI, as well as creating a framework for innovation.

Before joining LISI in 2012, Peter was a Vice President of Marketing at WellPoint, where he was responsible for managing marketing programs nationwide, as well as developing a highly successful retention program for Blue Cross of California. He also worked for Health Net as a Vice President and was responsible for enterprise-wide efforts to evaluate Health Net’s value proposition, as well as introducing a new ID card with debit and swipe capabilities. Peter began his career at the Marriott Corporation where he was on the team that developed and launched Courtyard by Marriott Hotels. In 1991, he joined the Walt Disney Company where he was responsible for marketing services at The Disney Store. While at Disney, he also created and managed The Disney credit card program.

Peter is driven by listening to the customer, identifying and developing opportunities and successfully taking them to the market.