Join us for the first Think Tank of the year as we dive head first into broker engagement through strategic marketing. We will be translating ideas into motion, so don’t miss this opportunity!
BROKER MARKETING TACTICS FOR POST-ENROLLMENT SEASON
Thursday, January 25, 2018 | 9:00 AM – 9:45 AM
Timeliness and relevance is everything for a communications strategy in the employee benefits industry. Fresh off Open Enrollment, HR leaders are carrying their experience with them as they work with senior leaders to regroup, debrief and make changes.
In the New Year, brokers should focus on key messaging to target pain points and nurture their prospects. This is also the time to strategize client communications for engagement and retention.
This interactive (and real!) marketing talk will help brokers tackle the tactics for implementation:
- Content Generation and Planning: Build resonating campaigns that capture your value proposition and service delivery
- Segmentation and Positioning: Present your value to segments of your target audience — because all content is not created equal.
- Reporting and Behavior Analysis: Leverage analytics and engagement for strategic follow-up communication
Ken Doyle, Senior Vice President of Sales | LISI
With over three decades of experience in both sales and marketing, Ken joined LISI in 2011. As the Senior Vice President of Sales, Ken oversees statewide sales. He has over three decades of experience in both sales and marketing. He is also very involved in the insurance community as an active member — at both the local and national levels — of the Association of Health Underwriters. Click here for more.
Megan Chiarello, Founder & President | Grassetto Creative
Megan Chiarello is a versatile marketing leader who works with growing organizations to shape brand identity and craft profitable go-to-market strategies. She is the founder of Grassetto Creative, a partner with P3 Workplace Solutions, and the Marketing Director for Elevate Benefits. Megan’s vast experience extends across sales and marketing roles in the employer healthcare industry. Her work focuses on strategic planning, creative services and client engagement for long-term growth. During her tenure in the benefits technology space, Megan was a key member of the senior leadership team that poised the company for a highly successful acquisition in 2016.
Click here to sign up today!